Going round in circles
The Sun today has one of its periodic pieces berating the BBC for spending large sums of money. This time its about the new “ident” which runs in between programmes. The replacement for the current dancer clips is a series of images based on circles including hippos swimming in a circle, fishermen off Croatia, and surfers in Mexico.
Who better to comment on the fact that the BBC is “splashing out” £1.2m on these than our favourite smut-campaigning media expert “Massah” John Beyer of Mediawatch-UK?
Why does the BBC need to fly all the way to Mexico? If it wants to film a campaign based on circles, it could go to the London Eye or Big Ben?
Indeed. In fact, why does it have to go to the London Eye or Big Ben? It could just draw circles on a piece of paper. Or film the committee of Mediawatch-UK in jerking formation.