Sex toy ad creates a buzz
The Daily Mail reports that Durex have been given permission to screen UK terrestrial TV’s first sex toy commercial. The disposable vibrating penis ring will be promoted after 11pm on Channels 4 and 5.
The commerical shows a man offering a woman what appears to be an engagement-ring box over dinner. The woman opens the box, smiles, and says “I do”.
The managing director of Durex wants to be able to show the advert earlier in the evening, after the 9pm watershed.
There is nothing rude or crude about the advert, which is tastefully shot, and we feel this restriction is hypocritical, given the images of a sexual nature you quite regularly see on TV at this time of night.
Norman Wells of the pressure group Family and Youth Concern (anti-abortion, anti gay rights, pro hitting children) sees it as yet more evidence that the country is going to hell in a handbasket. In a quote not shown online, he says:
Yet again we have the sex industry seeking to push back the boundaries of what is acceptable on television. The promotion of sex as a purely recreational activity devoid of any lifelong commitment has contributed to the human misery that results from family breakdown, and the massive increase in sexually transmitted infections.
Durex make condoms.