Beyer on Wogan
Unbelievably, The Daily Mail neglected to consult Mediawatch-UK’s John Beyer when the news broke that Terry Wogan’s Radio 2 breakfast show had set a new record by pulling in over 8 million listeners. It is only thanks to The Scotsman that we have a record of moral crusader’s views.
“There’s a great renaissance in radio. A lot of people are tired of what’s on TV and are seeking more wholesome entertainment on the radio,” he said.
Apparently he has never heard Jonathan Ross of a Saturday morning, with all his sex and poo jokes.
“The last episode of Wife Swap wasn’t very edifying and I think we’ve had enough of all the cookery, lifestyle, gardening make-over programmes on TV.
“People like what’s familiar and Terry Wogan is familiar. If you turn on his radio programme, you know what you are going to get - a mix of talk, laughter and music. It’s all very light hearted and early in the morning that’s what a lot of people want.
Surely if familiarity is such a plus, then we should be glad of all the light-hearted cookery, lifestyle, and gardening make-over programmes on TV? You turn it on, you know what you are going to get…
