Woolworths, Sainsbury remove Springer DVD
Sainsbury admitted that it had received only ten complaints. The links to the stores above lead directly to their customer feedback pages.
UPDATE: Woolworths have been sending out identical responses to anti-censorship complaints:
Woolworths is not a censor and does not wish to act as one. Like any other retailer, it is guided by government legislation with regard to film certification.
However, we also listen to our customers and their feedback. On this occasion we have received numerous complaints and it is clear to us that our customers would prefer us not to stock this product.
As a result it has been removed from sale.
UPDATE: Manic at bloggerheads has taken up the baton on the Sainsbury/Woolies boycott, and suggest a possible way forward for both stores.
UPDATE: Sainsbury have sent out a stock response to everyone:
Thank you for contacting us. I am concerned to hear you are unhappy with our decision to no longer sell Jerry Springer, the Opera DVD’s in our stores. I can understand how disappointed you must feel and I hope you will accept my sincere apologies.
Our entertainment range is particularly important at Christmas and we take many factors into consideration when deciding which titles to stock. Ultimately, the most important factor is what our customers want. In response to some to some of the feedback we have received, we have decided not to sell the Jerry Springer DVD’s this Christmas.
I have passed your comments onto our marketing department. I would like to assure you they have taken your comments seriously and will bear them in mind for the future.
Once again thank you for contacting us. I hope that despite your disappointment you will continue to shop at Sainsbury’s in the future. May I take this opportunity to wish you merry Christmas and a happy New Year.
This would suggest that their ban covers only the Christmas period. We’ll see.
UPDATE: (9/10) Sainsbury’s latest response suggests that the JS:TO DVD wasn’t selling well, and was about to be withdrawn from the shelves anyway:
Thank you for contacting us. I am sorry you have been disappointed by our decision to withdraw Jerry Springer – The Opera from sale in our stores. As there has been lots of interest in this matter I would like to clarify why the title was taken out of our range.
We sell many DVD titles throughout the year and our range changes from week to week based on what customers want and, of course, sales. In the first week that Jerry Springer – The Opera was released, we sold only 111 copies in all stores nationwide and received a high number of contacts from unhappy customers. In the early part of the second week we sold only 21 more copies and received further complaints. Due to these very poor sales figures this DVD would have been withdrawn at the end of the week, but in view of the contacts we had received we removed it a few days earlier than planned.
Please be assured that, as a company, we feel it is our responsibility to offer choice. We do not feel it is right for us to tell our customers what they should or should not buy. However, in this case sales were so low that we did not think removing this title would have a negative impact on our customers and we wanted to give them a choice of more popular titles.
Thank you for taking the time to let us know your views on this matter and for giving us a chance to explain the reasons behind our decision.
Kind regards, Gavin Wood