Atheist bus ads okay, says ASA
The Advertising Standards Authority has ruled that the atheist bus advert which reads “There’s probably no god. Now stop worrying and enjoy your life” does not contravene advertising codes.
Here is the ASA’s press release:
The Advertising Standards Authority (ASA) has concluded that the “There’s probably no God” bus ad campaign by the British Humanist Association is not in breach of the advertising code. The ASA will therefore not launch an investigation and the case is now closed.
The ASA carefully assessed the 326 complaints it received. Some complained that the ad was offensive and denigratory to people of faith. Others challenged whether the ad was misleading because the advertiser would not be able to substantiate its claim that God “probably” does not exist.
The ASA Council concluded that the ad was an expression of the advertiser’s opinion and that the claims in it were not capable of objective substantiation. Although the ASA acknowledges that the content of the ad would be at odds with the beliefs of many, it concluded that it was unlikely to mislead or to cause serious or widespread offence.
Stephen Green: failed again.
UPDATE: (21:20) Green is blaming homosexuality for his failure:
On planet ASA, complaints from people of faith are not given the same weight as those from secularists. But what do you expect when the ASA Council is appointed and run by a campaigning homosexual, Chris, Lord, Smith of Finsbury?