Another ad gets Catholics mad
This time it’s an ice-cream manufacturer that has upset the biscuit-munchers with an ad which contains religious imagery.
The Advertising Standards Authority has received 40 complaints about the Antonio Federici poster depicting a pregnant nun about to tuck in to some posh dairy-based dessert
because it mocks the virgin birth of Jesus.
This is not the first time Federici has got into trouble with the ASA. Last June it was ordered not to republish an ad with featured a nun and a priest about to kiss. The judgement concluded that it breached COP Code 5.1 (decency):
We considered that the portrayal of the priest and nun in a sexualised manner and the implication that they were considering whether or not to give in to temptation, was likely to cause serious offence to some readers.