The Mail generates a “row” with call to Beyer
With “Massah” John Beyer stepping down as director of Mediawatch-UK at the end of September, it is left to us to sadly savour the last words of The Dail Mail’s favourite rent-a-gob, as we would savour the final drops at the bottom of a glass of fine malt whisky.
The latest “row” conjured up by a reporter’s phone call to the Sage of Ashford concerns the BBC’s choice of Martina Hingis as a contestant in the popular show Strictly Come Dancing (known to its fans simply as “Strictly”).
Hingis, you may remember, tested positive for cocaine in 2007 – although she has always protested her innocence. The Mail reporter, presumably short of a story during the silly season, spotted the chance of an easy 500 words and promptly rang our hero:
This is a family show that is targeted at a family audience.
One of the reasons lazy reporters love Beyer must surely be the sheer the word-count he provides with his tautologies and convoluted pseudo-officialese:
The danger is that this decision would tend to minimise the seriousness of her drug-taking, which resulted in a ban on her playing.
The BBC could have put in many other personalities who I’m sure would love to take part in the show and they could have chosen someone without that record. The question is whether it sets a good or bad example.
The real question is – who is going to replace John Beyer? The clever money is on The Boy Turtle, who has deputised for the Massah on several occasions. His appointment will not be to everyone’s taste. While his rent-a-quotes to date have displayed a satisfyingly Beyeresque facility with the English language, he appears to lack his master’s charisma.
MWW will, as ever, keep you informed.